Australia Hoverboards - Reaching Thrill-Seeking Aussies

Client: Australian Hoverboards Ecommerce Business

Challenge: Increase brand awareness and online sales of hoverboards within the competitive Australian market, particularly targeting teenagers and young adults seeking a fun and adventurous mode of transportation.

Solution: A data-driven Google Ads campaign focused on targeted keywords and engaging visuals:

• Keyword Targeting: A combination of broad keywords like “hoverboards Australia” and long-tail keywords like “electric scooter for kids,” “best hoverboard brands,” and “buy self-balancing scooters online” was utilized to capture users at various stages of the buying journey.
• Compelling Display Ads: Eye-catching display ads featuring teenagers enjoying hoverboards in action were displayed on websites and apps frequented by their target audience (e.g., sports websites, online gaming platforms).
• Shopping Ads with Clear Information: High-quality product images and informative descriptions showcasing features, specifications, and safety certifications were uploaded to Google Merchant Center to power effective Shopping Ads.
• Location Targeting: For specific promotions or in-store availability, location targeting ensured ads were displayed only in areas where Australia Hoverboards offered delivery or had physical stores.

Results: The Google Ads campaign yielded a significant increase in website traffic, with a notable rise in searches for targeted keywords. Online sales of hoverboards saw a 25% growth, with teenagers and young adults forming a major portion of the new customer base. The engaging display ads effectively captured user attention and drove them to the Australia Hoverboards website.