Boosting Canadian E-commerce for Eco-Friendly Clothing (Toronto)

Client: A Toronto-based online clothing store specialising in sustainable and ethically made apparel, faced challenges in reaching a wider audience interested in eco-friendly fashion.

Challenge: Increase online sales & brand awareness within the Canadian market, particularly targeting environmentally conscious consumers.

Solution: Ad-One adopted a data-driven Google Ads strategy:

• Shopping Ads with Eco-Conscious Filters: High-quality product images were uploaded to Google Merchant Center, allowing for Shopping Ads showcasing their eco-friendly clothing lines. They utilised filters within the Shopping Ads platform to target users searching for “sustainable clothing,” “organic cotton clothes Canada,” and “ethical fashion brands.”
• Remarketing Campaigns: Retargeting website visitors who viewed specific product categories but didn’t convert. This reminded them of their interest and encouraged them to complete their purchase.

Results: Brnad saw a 35% increase in online sales attributed to their Google Ads campaign, with a significant portion of new customers coming from the “sustainable clothing” search queries. Remarketing campaigns proved successful, capturing previously lost leads.