Expanding a Boutique Travel Agency in New York City (USA)

Client: A boutique travel agency in New York City specialising in curated luxury adventure travel experiences, needed a way to reach affluent travellers seeking unique and exotic getaways.

Challenge: Attract high-net-worth individuals interested in bespoke adventure travel packages beyond mainstream tourist destinations.

Solution: We have crafted a Google Ads strategy focused on exclusivity and high-value experiences:

• High-Income Targeting: Leveraging Google Ads’ demographic targeting options, they focused on users with a demonstrably high income and an interest in luxury travel.
• Keyword Bidding Strategy: Employing a bid strategy focused on keywords related to specific destinations (e.g., “Patagonia luxury trekking,” “Galapagos Islands private tours”) and travel experiences (e.g., “African safaris for discerning travellers,” “bespoke adventure holidays”).
• Video Ads Showcasing Destinations: Eye-catching video ads showcasing breathtaking landscapes and adventurous activities were displayed on travel blogs and luxury lifestyle websites frequented by their target audience.

Results: Brand witnessed a 20% increase in inquiries for their high-end travel packages. Targeting affluent individuals with specific interests in unique destinations proved highly effective. Video ads on relevant online platforms further piqued user interest and desire.

Unique Twist: Brand offered a free travel consultation through a Google Ads landing page, attracting potential clients who wanted to discuss their personalised travel dreams.