Case Studies
Brands that have been impacted greatly by our Google ads agency. All about results.
Lisa's Fashion Haven - Where Dreams Meet Wardrobes
Challenge: Picture Lisa, a passionate boutique owner with a treasure trove of unique clothing. Her dream was big, but her online presence was small. She needed a touch of magic to shine in the vast world of fashion.
Solution: Here at AdOne Digital, we’re dream weavers. We wove a spell with Google Search Ads, capturing the essence of Lisa’s boutique. We whispered enchanting keywords, and our ad copy sparkled with the promise of fashion adventures. Discounts became hidden treasures, and Lisa’s collections were the stuff of dreams.
Results: What happened next was like a fairy tale. Lisa’s boutique lit up with visitors, each clicking a magic wand that transformed her dreams into reality. Her return on ad spend (ROAS) soared to a fairy godmother-worthy 400%, and Lisa’s boutique became a destination where fashion dreams came true.
Google Shopping Ads
Challenge: Modern Trends Decor, an emerging e-commerce store, struggled to gain visibility and sales in a highly competitive home decor market. They needed a strategy that could put their unique products in front of the right audience.
Solution: Our team at Digital Boost tailored a Google Shopping Ads campaign exclusively for Modern Trends Decor. We optimized product listings, structured the shopping feed, and fine-tuned bidding strategies. Additionally, we implemented a dynamic remarketing campaign to re-engage potential customers who had visited the website but didn’t make a purchase.
Results: The impact was phenomenal. Modern Trends Decor saw a substantial increase in product visibility and website traffic. Their sales experienced a remarkable boost, with a return on ad spend (ROAS) reaching an impressive 6.2x. Their unique home decor items found their way into countless households, making Modern Trends Decor a top choice for interior enthusiasts.
Facebook Ads
Challenge: TechGizmo Gadgets, a tech-focused e-commerce business, sought to elevate its brand presence and generate leads on Facebook. They needed a strategy that would not only showcase their cutting-edge products but also gather potential customers’ information for future engagement.
Solution: Our team at AdOne Digital orchestrated a multifaceted Facebook Ads campaign for TechGizmo Gadgets. We crafted attention-grabbing ad creatives that highlighted the sleek design and functionality of their gadgets while inviting users to sign up for a newsletter or exclusive offers. We also implemented a custom audience strategy, targeting tech enthusiasts and gadget lovers.
Results: The results were nothing short of electrifying. TechGizmo Gadgets witnessed a significant increase in brand recognition, with social media engagement soaring. Lead generation campaigns proved highly successful, accumulating a substantial database of potential customers. The return on investment (ROI) for the campaign exceeded expectations, showcasing the power of effective branding combined with lead generation strategies.
CNC & Woodworking Brand - Yora Home
July 25, 2022 to Dec 25, 2022. $726,693.53 in sales at a 13.59x ROAS
Yora Home was a multi 7-figure brand that had found great scale in the years of 2020 and 2021. Unfortunately, 2022 was the year turmoil started as the sales had taken a major dive due to unexpected reasons in early April.
We began work right from the ground up and went from analyzing the drop in performance to stabilizing the revenue to scaling – all in just 5 months.
Personal eCommerce brand by Shri Kanase
Jan 01, 2020 to Oct 10, 2021. Over $1.6M in sales at a 4.64 ROAS
A full in house project created and run by our founder, Shri Kanase. Started during Q4 of 2019, this eCommerce store serves the USA only and is currently active. All strategies are tested and verified directly on this eCom store before getting implemented within our client’s marketing strategies. Sitting at a healthy ROAS of 4.64.
Automotive Niche eCommerce Brand – Private Client
Oct 23, 2021 to Dec 25, 2021. $118,000 in sales at a 18.55 ROAS
One of the first clients Yoru Marketing has taken on to fully handle Google Shopping Ads as well as Google Search Ads for with a small sprinkle of Facebook Ads retargeting and Bing Ads. Consistently maintaining an extraordinary ROAS of 18 – 20+ with the number going up week by week as we scaled.
USA dropshipping client – Warehouses Choice
Jul 12, 2021 to Dec 22, 2021. $205,283 in sales at a 9.82 ROAS
This eCommerce drop shipping brand came to us during the middle months of 2021, specifically around July. Went from doing $0 in sales to over $205,283 after we implemented our strategies at an increasing ROAS, hovering mostly around 9.82.
As of current, it has started to become a real brand due to the changes the owner is currently making. Despite being a partially drop shipping brand for the majority of its life span, this eCommerce store has flourished with Google Ads.
German Jewelry Brand – Sevora
Nov 15, 2021 to Dec 15, 2021. $40,437 in sales at a 11.27 ROAS
Sevora, a Germany based jewelry brand, came to us during the month of November with high hopes of expanding their brand onto the Google search platform. Yoru Marketing was able to take this eCom brand from little to no results with Google Ads to over €40k in just one month at a 11.27 ROAS.
Australian Health Brand – Private Client
Dec 28, 2021 to Jan 25, 2022. $7,081 in sales at a 18 ROAS.
This brand is an Australian eCommerce brand that came to us early December of 2021. While they were getting great results with Facebook Ads, they were not able to hold these results up profitably. With a mix of our unique search and shopping campaign strategies, we were able to get a consistent ROAS of 18x once campaigns began to perform.
Kids' Toys eCommerce Brand - Popitnation
Nov 16, 2021 to Jan 16, 2021. $24,732.67 in sales at a 6.54 ROAS
Popitnation was an USA based eCommerce brand selling a variety of different “pop-it” toys. Despite achieving great success via Facebook and Tiktok ads, Mr. Liau, the CEO, knew the brand could achieve more. After taking over on November 16, 2021, we were able to not only help the brand do well over 6 figures for the year, but also gain consistency at a profitable rate.
British Furniture Brand – Sonno
Jan 01, 2022 to Jan 31, 2022. $509,634 in sales at a 7.47 ROAS
Sonno is a luxury eCommerce furniture brand operating within the United Kingdom that came to us during the end of December in 2021. This brand had been originally running Google Ads via another agency however, the KPIs weren’t getting met. After analyzing and relaunching brand new campaigns, we were able get the brand to a 7.47x ROAS while exceeding the needed KPIs
American Health Brand - CPAP Genie
Nov 08, 2021 to Mar 01, 2022. $60,020.43 in sales at a 5.77 ROAS
CPAP Genie, one of our most rewarding clients, is a health related brand run within the US market. We say rewarding because we were responsible for getting this brand off the ground running. The business was already doing well in the B2B space however, the CEO wanted us to expand the brand by going directly for the consumers.
Despite an extremely competitive niche and a limited monthly budget, our team was able to launch both shopping and search campaigns based on a detailed analysis that not only helped them grow over the months, but also become and stay profitable.
Kids' Educational Brand - Testing Mom
Dec 06, 2021 to Mar 31, 2022. $264,793.26 in sales (and leads) at a 3.67 ROAS
Testing Mom was one of our most difficult clients that we worked with (in a good way). Running with an unique business model, the brand focused on both sales and leads for their business. While they had a hefty advertising budget, this mixture and lack of proper reporting measures created an extremely difficult challenge.
Despite the challenges, we were able to take this eCommerce business to the next levels of success it had hoped for.
Kitchen Accessories Brand – Scope Kitchen
February 21, 2022 to Mar 21, 2022. $60,820.23 in sales at a 2.90x ROAS
Scope Kitchen came to us during the early months of 2022, when the new year had just started and things weren’t off to such a great start. During that time, Scope Kitchen was averaging a 1.9x ROAS, a number that was profitable but not too impressive.
The business was also driving traffic mainly from Facebook ads, a platform which had recently started to dwindle down for the brand. There were many hurdles initially but our team took on this competitive brand and gave it our all to bring it to great heights.
American Health Brand - HexoCare
April 06, 2022 to June 28, 2022. $49,946.79 in sales at a 3.13x ROAS
Hexo Care was a brand which had found great success with Facebook ads in 2021 but had slowly slowed down due to the lack of winning products. The owner took some time off before indulging fully into Google ads during the early months of April. After understanding the real potential of scale for this health brand, the game was on.
From properly setting up conversion tracking issues to fixing up all product titles for SEO, there were a lot of hurdles to pass.
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