Driving Online Tutoring Sales in London (UK)

Client: A private tutoring agency in London, faced stiff competition from other tutoring services and online learning platforms.

Challenge: Attract students and parents seeking high-quality in-person or online tutoring services within the London area.

Solution: Strategy For Tutor Agency

• Location Targeting: Confining ad delivery to specific London boroughs where their tutors resided, ensuring convenient in-person tutoring options.
• Subject-Specific Keywords: Targeted keywords like “GCSE maths tutoring London,” “11+ English tuition near me,” and “online A-Level science lessons” to reach parents and students searching for specific tutoring needs.
• Call Extensions with Tutor Profiles: Displayed call extensions with links to individual tutor profiles showcasing their qualifications and experience, building trust with potential clients.

Results: Observed a 30% increase in online inquiries for their tutoring services. Targeting specific locations and subjects ensured their ads reached the most relevant audience. Call extensions with individual tutor profiles facilitated personalised communication and boosted conversion rates.

Unique Twist: Offered a free initial consultation with a tutor through a Google Ads landing page. This allowed potential clients to discuss their learning needs and build rapport before committing to a tutoring package.