Growing a Yoga Studio Business in Mumbai (India)

Client: A yoga studio in Mumbai facing increasing competition from online yoga classes and fitness chains.

Challenge: Attract new students seeking a personalised and community-oriented yoga experience within a crowded fitness market.

Solution: Studio adopted a Google Ads approach emphasising the studio’s unique selling points:

• Highlighting Community: Ad copy emphasised the welcoming and supportive atmosphere at Shanti Yoga Studio, appealing to users seeking a sense of community alongside their yoga practice.
• Location Targeting: Targeted ads to specific neighbourhoods surrounding the studio, ensuring convenient access for potential students.
• Showcasing Classes: Display Ads featured images of students practicing various yoga styles, showcasing the diversity of classes offered at the studio.

Results: Studio saw a 15% rise in new student registrations. The focus on community resonated with users seeking a more personal touch than online yoga classes could offer. Highlighting the variety of classes offered attracted students with different yoga interests.