Homeware & Bathware - Targeting Comfort-Conscious Australians

Client:Australian Homeware & Bathware 

Challenge: Attract new customers seeking high-quality and luxurious homeware and bathware products within the Australian market.

Solution: Homeware & Bathware crafted a Google Ads campaign emphasizing the comfort and elegance of their products:

• Search Network Ads: Targeted keywords like “luxury bath towels Australia,” “softest bed sheets online,” and “designer homeware Melbourne” were used to reach potential customers actively searching for these products.
• Remarketing Campaigns: Retargeting website visitors who viewed specific product categories but didn’t convert. This reminded them of their interest and offered additional product information or special promotions.
• Visually Appealing Display Ads: Display ads showcased luxurious bathroom settings featuring Bliss’s plush towels, bathrobes, and elegant tableware. These ads were displayed on lifestyle websites, home decor blogs, and interior design websites frequented by their target audience.

Results: Observed a 20% increase in online sales attributed to their Google Ads campaign. Targeting users with high purchase intent through search network ads proved effective. Remarketing campaigns successfully captured previously lost leads, and the visually appealing display ads resonated with users seeking to elevate their home environment.