Promoting Eco-Tourism Adventures in Costa Rica

Client: A travel company specializing in sustainable and eco-friendly tours, aimed to attract environmentally conscious travelers seeking unique experiences in nature.

Challenge: Stand out from numerous tour operators in Costa Rica and reach a global audience interested in responsible and immersive travel experiences.

Solution: Google Ads campaign highlighting the beauty of Costa Rica’s natural wonders and their commitment to sustainability:

• Geo-Targeting with Environmental Keywords: Targeted ads to specific countries known for eco-conscious travelers (e.g., USA, Canada, European countries) using keywords like “sustainable travel Costa Rica,” “ecotourism adventures Central America,” and “wildlife tours rainforest.”
• Visually Stunning Ads: Display Ads showcased captivating photos and videos of Costa Rica’s diverse landscapes, from rainforests and volcanoes to beaches and wildlife encounters.
• Promoting Eco-Friendly Practices: Ad copy emphasized Pura Vida Adventures’ commitment to responsible tourism, highlighting practices like minimizing environmental impact, supporting local communities, and promoting conservation efforts.

Results: Observed a 25% increase in website traffic from their target markets. The combination of captivating visuals, targeted keywords, and a focus on sustainability resonated with eco-conscious travelers.