Client: Traditional bakery in Melbourne struggling to compete with larger chain cafes and modern dessert shops. Their focus on heritage recipes and handcrafted goods resonated with loyal customers, but attracting new clientele proved challenging.
Challenge: Increase brand awareness and foot traffic within the local Melbourne community, particularly targeting young professionals seeking high-quality baked goods.
Solution: The strategy involved a multi-pronged approach:
Highlighting Local Appeal: Search Ads targeted keywords like “best bakeries Melbourne CBD,” “traditional pastries Melbourne,” and “handmade cakes near me.”
Visual Storytelling: Eye-catching display ads showcasing mouthwatering pastries and cakes were displayed on relevant Melbourne food blogs and local news websites.
Promoting Special Events: Google Ads highlighted Nana’s seasonal offerings and special promotions (e.g., Mother’s Day cake pre-orders).
Results: Within a few months, Nana’s Pastries saw a 20% increase in foot traffic, primarily driven by young professionals seeking unique and artisanal baked goods. Social media buzz around their Google Ads visuals further amplified awareness.
Unique Twist:A local coffee roaster to offer a special “Pastry & Coffee” combo promoted through Google Ads. This collaboration attracted new customers who enjoyed the high-quality pairing.
